Empire's Electronic Mail Policies

As sponsors of the Land Rover interest electronic mailing lists and as responsible Internet users, the Empire Rover Owner's Society has a responsibility to its list users to encourage appropriate Internet use. As a network-based organization, it is important to us for it greatly affects the environment in which we operate, our ablity to encourage, foster and enable our subscribers to communicate with one-another.

Those who do not follow the Internet's standards of appropriate use are likely to elicit a negative response, ill will and likely not gain anything from their actions. In addition, were the lists to allow delivery of such inappropriate content, it would disenfranchise our readers, and thus cause us to lose what is of value to the list community in the first place.

Recently, the issue of unsolicited bulk email (also known as 'spam') has been covered in the media, the legislature, and occasionally some messages sneak through to our readers. The Land Rover Owners lists have always had a very firm, although mostly implicit, practice of not having anything to do with "spam", and discouraging commercial exploitation of the lists.

Empire's written policy on e-mail distribution

    The Land Rover lists have been set up to foster communications between Land Rover Owners. Empire will try to preserve an environment where all Land Rover owners feel welcome, and are able to communicate freely. As this is an open forum for Land Rover Owners, Empire will not censor communcations based on opinion or political correctness, etc.

    It should be noted that Empire does not take responsibility for content of any works posted to these lists. Empire presumes that responsibilty for the content of any work (or message) resides with the person who sent it, and trusts that the sender is who they claim to be. Empire will do its best to co-operate with any requests to verify the source of a message, when required by law or other circumstances, but please be aware that the original message headers are only kept about for a short period of time.

    For purposes of distribution, Empire asserts a copyright on any message or work posted, shared with the author. In posting works the author implicitly gives Empire the rights/ability to reproduce or allow reproduction of the work, including but not restricted to allowing electronic access to the archives of the mailing list.

    It is the policy of Empire that any works, received either by submission to mailing lists, or presented on its websites, will be credited to the original author, and where known, the means of contacting the author will be presented with the work. If you desire to reproduce any works or messages, the original author should be consulted for permission, if the original author is unreachable, then the List Administrator may be contacted for permission. In addition for any works used, the Land Rover Owner lists, web site or/and author should be credited as the source of the material as appropriate.

    In respect of our subscribers, Empire will monitor usage of the list, and implement available means to discourage inappropriate use. Empire reserves the right to block submissions of inappropriate content; commercial content which has not been approved nor paid the posted rates; and to remove forwarded messages, message headers, attachments, or erronious messages to improve readability of the lists or digests. Empire requests that for any non-text works, that only the URL (Universal Resource Locator) be published on the list. Encoding and mailing documents, images, etc. to the list is generally discouraged.

    Empire has website advertising rates and posted message delivery rates, which senders will be liable for when their mail meets the criteria* as being chargeable, without regard for their ignorance of the rate scheme.

      * Empire defines "spam" as unsolicited, untargetted, mass email.

      For mail to be solicited, it must be specifically asked for. Having users indicate via a web page that they are interested in receiving emailed updates on a specific product, service, or entertainment, is a fine example of solicited mail. Buying email lists, using email addresses collected in a form which did not explicitly indicate that mail would be forthcoming, and skimming addresses off of Usenet groups and websites are all examples of acquiring addresses which did *not* solicit email.

      For mail to be targetted, a human must have gone through a reasonable process of identifying people who would want to recieve the email. Doing a web search for the contact email addresses for local bands and sending mail to them inviting them to play a concert is a fine example of targetting. Assuming that every person who answers to webmaster@various.domains.com will be interested in your new Java applet is not.

      Any number defining a "mass" mailing as opposed to just a "very-large" mailing will of necessity be somewhat arbitrary. If there are more addresses involved than one would want to type by hand, we might consider the mail beginning to edge into "mass" territory.

      Responsible mailers will most often maintain their lists on some sort of list manager (e.g. majordomo or listproc) and make instructions for automatically unsubscribing available frequently, if not at the bottom of every message. Irresponsible mailers may rely on the same list tools and ignore unsubscribe requests.

      If the mailing being considered fits these criteria for unsolicited, untargetted, and "mass" numbers, Empire will consider it spam.

      The key points to remember here are that recipients of responsible bulk email *must* have explicitly signed up to receive email, know why they are receiving this particular email, and how to easily make it stop if they want to.

Also see E-mail distribution rates and charges for this mail server.

Page Created 3 December 1997.

Digest Messages Copyright 1990-1999 by the original poster or/and
Empire Rover Owners Society, All rights reserved.

Photos & text Copyright 1990-1999 Bill Caloccia, All rights reserved.

Empire/LRO List of charges for sponsorship of the lists/website.
Empire/LRO Policies against the distribution of unsolicited commercial e-mail (aka SPAM).
Empire/LRO fees for the distribution of unsolicited commercial e-mail (aka SPAM).
Frequently Asked Questions


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